Let's talk the triangle test. You know that simple thing we try and do to prove that changes in brewing do or don't make a difference. We put a lot of stock in the conclusions of that test. What does it really mean?
On the face of it, it's a simple prospect - "Dear Sir/Madam, I present you three glasses. Pick the one that's different." It feels so absurd, so childish, so easy that it's insulting that you'd be asked to choose.